Marketing Campaigns for Runners, Sponsors, and Everyone in Between

We help races, brands, and mission-driven organizations streamline their marketing systems and communication across all stakeholders—runners, sponsors, volunteers, vendors, and more.

Marketing that goes beyond just race promotion.

We build custom campaign systems that support your race all year, not just in the lead-up to race day. We help you communicate effectively with:

  • Runners

  • Sponsors

  • Volunteers

  • Community partners

Improved marketing communications results in:

  • Greater registration revenue and increased participation

  • Better retention and loyalty

  • Enhanced sponsorships and partnerships

Runners at a half marathon on the beach

We Understand Your Challenges

We’ve worked behind the scenes with running events, global brands, and nonprofits

20+ Years in Sports Marketing

With 20+ years in the running and outdoor industries, we’ve partnered with brands like Strava, Hoka, and Brooks, and helped lead marketing communications efforts at events like Big Sur and TransRockies.

Our background includes brand strategy, email marketing, social media management, event production, race direction and impact communications.

Industry Expertise on Staff

A simple, streamlined process to support your race’s success

Schedule a Call

Let’s discuss your unique marketing and communication needs.

Tailor Your Strategy

We’ll craft a plan that addresses your specific challenges.

See Results

Enjoy increased participation, revenue and affinity for your events.

Struggling with Growth?

We’ve been in your shoes and on your course

Growing your event's audience should not feel insurmountable. At Sparc for Sports, we specialize in transforming your communication and marketing strategies to enhance engagement and retention.

Our experienced team knows what it takes to elevate your event, ensuring not only that your audience attends but also that they keep coming back for more. Let us help you turn your challenges into success stories.

Quiet start line of a trail race with runners waiting.

Looking for tips you can use today? Check out Sparc Notes!