Marketing planners built for mass participation running events.
At SPARC, we create customized marketing planners and campaign dashboards for endurance events, giving your team the tools and strategies to attract participants, engage sponsors, and communicate impact all year long.
Without year-round communication or a clear marketing system, many races rely on last-minute posts and ad hoc emails. The result? Missed opportunities with runners, sponsors, and the community.
What the SPARC marketing planners deliver:
Attract & Retain Participants – keep runners engaged year-round with campaigns that inspire and convert.
Build Stronger Sponsorships – communicate value clearly and build stronger partnerships.
Showcase Impact – report results that make stakeholders excited to support you again.
How It Works
1. Schedule a Call
Tell us about your race, goals, and challenges.
2. Get a Custom Strategy
Choose the level of service that you need, and we build your year-round marketing plan and put it in an easy-to-use online dashboard.
3. See Results
Turn your campaigns into growth, retention, and impact.
With 25+ years of combined experience in the running and outdoor industries, we’ve helped races and brands engage participants, retain sponsors, and showcase impact. Our work spans global brands like Strava, Hoka, and Brooks, and iconic events including Big Sur and TransRockies.
