Marketing Campaigns for Runners, Sponsors, and Everyone in Between
We help races, brands, and mission-driven organizations streamline their marketing systems and communication across all stakeholders—runners, sponsors, volunteers, vendors, and more.
Marketing that goes beyond just race promotion.
We build custom campaign systems that support your race all year, not just in the lead-up to race day. We help you communicate effectively with:
Runners
Sponsors
Volunteers
Community partners
Improved marketing communications results in:
Greater registration revenue and increased participation
Better retention and loyalty
Enhanced sponsorships and partnerships
Brands We’ve Worked With
Strava
•
Big Sur International Marathon
•
US Trail Running Conference
•
TransRockies Events
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Napa Valley Marathon
•
The Active Joe Events
•
Hoka
•
Brooks Running
•
Find A Race
•
Project Purple
•
Sasquatch Racing
•
Mamba Trail Runners
Strava • Big Sur International Marathon • US Trail Running Conference • TransRockies Events • Napa Valley Marathon • The Active Joe Events • Hoka • Brooks Running • Find A Race • Project Purple • Sasquatch Racing • Mamba Trail Runners
We Understand Your Challenges
We’ve worked behind the scenes with running events, global brands, and nonprofits
20+ Years in Sports Marketing
With 20+ years in the running and outdoor industries, we’ve partnered with brands like Strava, Hoka, and Brooks, and helped lead marketing communications efforts at events like Big Sur and TransRockies.
Our background includes brand strategy, email marketing, social media management, event production, race direction and impact communications.
Industry Expertise on Staff
What Our Clients Are Saying
“Working with Mary and Maria was one of my best business decisions. They helped me with strategic planning, marketing, building out my website, connecting me with industry leaders to help grow my business, and so much more - more than I could have hoped for. Most importantly, they were a blast to work with. The entire team made me feel so welcome and comfortable. Mary and her team handled my small business with care as if it were their own, and for that, I am forever grateful.”
-Onika Shabazz, Heat Athletic
A simple, streamlined process to support your race’s success
Schedule a Call
Let’s discuss your unique marketing and communication needs.
Tailor Your Strategy
We’ll craft a plan that addresses your specific challenges.
See Results
Enjoy increased participation, revenue and affinity for your events.
Struggling with Growth?
We’ve been in your shoes and on your course
Growing your event's audience should not feel insurmountable. At Sparc for Sports, we specialize in transforming your communication and marketing strategies to enhance engagement and retention.
Our experienced team knows what it takes to elevate your event, ensuring not only that your audience attends but also that they keep coming back for more. Let us help you turn your challenges into success stories.
