Unlock Your Event’s Full Potential

Struggling to grow your event, secure sponsors, or recruit volunteers? We help races, brands, charities, and mission-driven organizations with marketing communication strategies, so they can attract the attention and support they need.

Build a Strategy That Works for You

You may be doing a lot: sending emails, posting on social media, and running paid advertising, yet still not seeing results. That’s where we come in.

We help you build a year-round marketing and communications plan that connects with every stakeholder, keeps your goals in focus, and drives the growth you need, including:

  • Greater registration revenue and increased participation

  • Better retention and loyalty

  • Enhanced sponsorships and partnerships

Explore our Services or schedule a discovery call today.

Runners at a half marathon on the beach

We Understand Your Challenges

We’ve worked behind the scenes with running events, global brands, and nonprofits

20+ Years in Sports Marketing

With 20+ years in the running and outdoor industries, we’ve partnered with brands like Strava, Hoka, and Brooks, and helped lead marketing communications efforts at events like Big Sur and TransRockies.

Our background includes brand strategy, email marketing, social media management, event production, race direction and impact communications.

Industry Expertise on Staff

SPARC’s 3 Simple Steps to Success

Start Growing Your Event Today

Schedule a Call

Let’s discuss your unique marketing and communication needs.

Tailor Your Strategy

We’ll craft a plan that addresses your specific challenges.

See Results

Enjoy increased participation, revenue and affinity for your events.

Struggling with Growth?

We’ve been in your shoes and on your course

Growing your event's audience should not feel insurmountable. At Sparc for Sports, we specialize in transforming your communication and marketing strategies to enhance engagement and retention.

Our experienced team knows what it takes to elevate your event, ensuring not only that your audience attends but also that they keep coming back for more. Let us help you turn your challenges into success stories.

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Looking for tips you can use today? Check out Sparc Notes!