Producing events is hard. Communication should not be.

Your event’s success depends on more than marketing. SPARC helps you build strong communications with stakeholders all year round, leading to better business. Book a call with us to learn more.

A Framework for Success

We help race directors, event managers, brands and non-profits build strong communications that drive revenue, improve operations, and enhance customer experience.

If you are struggling with:

  • Year-round communications

  • Low athlete registration

  • High sponsor turnover

  • Operational challenges

Then SPARC is for you. Check out our services page.

Come to our Workshop at Running USA on February 4

We are so pleased to be presenting a workshop at Running USA. Our session, Communicate to Win: Practical Strategies for Race Directors to Boost Business Outcomes, will take place on Tuesday, February 4.