Marketing Campaigns for Runners, Sponsors, and Everyone in Between
We help races, brands, and mission-driven organizations streamline their marketing systems and communication across all stakeholders—runners, sponsors, volunteers, vendors, and more.
Marketing that goes beyond just race promotion.
We build custom campaign systems that support your race all year, not just in the lead-up to race day. We help you communicate effectively with:
Runners
Sponsors
Volunteers
Community partners
Improved marketing communications results in:
Greater registration revenue and increased participation
Better retention and loyalty
Enhanced sponsorships and partnerships
We Understand Your Challenges
We’ve worked behind the scenes with running events, global brands, and nonprofits
20+ Years in Sports Marketing
With 20+ years in the running and outdoor industries, we’ve partnered with brands like Strava, Hoka, and Brooks, and helped lead marketing communications efforts at events like Big Sur and TransRockies.
Our background includes brand strategy, email marketing, social media management, event production, race direction and impact communications.
Industry Expertise on Staff
A simple, streamlined process to support your race’s success
Schedule a Call
Let’s discuss your unique marketing and communication needs.
Tailor Your Strategy
We’ll craft a plan that addresses your specific challenges.
See Results
Enjoy increased participation, revenue and affinity for your events.
Struggling with Growth?
We’ve been in your shoes and on your course
Growing your event's audience should not feel insurmountable. At Sparc for Sports, we specialize in transforming your communication and marketing strategies to enhance engagement and retention.
Our experienced team knows what it takes to elevate your event, ensuring not only that your audience attends but also that they keep coming back for more. Let us help you turn your challenges into success stories.
