Our Services
At SPARC, we help sports and outdoor brands connect with their people — the runners, riders, hikers, and doers who live for the experience. Whether you're launching a new product, building a loyal following, or leveling up your event, we’re here to spark momentum.
What We Do
Brand Strategy
Build a brand that moves people.
Clarify your brand’s voice, mission, & identity to connect more deeply with your audience. Whether you’re starting fresh or fine-tuning, clear & heartfelt messaging ensures your brand resonates across every channel.
What this includes:
Content pillars & brand voice guides
Messaging frameworks
Audience & community insights
Storytelling & Content
Strategy meets storytelling.
From strategic content planning to hands-on creation, we help you with content that drives action. Strategy makes sure everything fits the bigger picture — building trust & momentum. All with a human-centric approach.
What this includes:
Campaign concepts & copywriting
Social & digital content strategy
Photography & video production
Event Marketing
Make your event unforgettable.
Elevate your event with a marketing strategy that drives athlete participation and ensures the success of all key stakeholders: sponsors, volunteers, & host cities. A solid strategy builds relationships & creates lasting impact.
What this includes:
Strategic campaign planning
Participant communications
Media kits & press outreach
On-site storytelling (photo, video, social)
Community Engagement
Turn followers into fans.
We help you build lasting relationships through programs, partnerships, and purpose-driven campaigns that go deeper than likes or clicks.
What this includes:
Influencer and ambassador programs
Grassroots activations
Engagement strategies for social, email, and in-person
Tell Stories with Impact
Clearly demonstrate your event’s value with tailored deliverables for stakeholders and sponsors:
- Economic impact studies and reports
- Story-driven videos, case studies, event highlights
- Stakeholder presentation decks and materials to support partnerships and funding
Impact Video for the Napa Valley Marathon, 2024
Let's Work Together
Let's Work Together
Whether you’re a race, charity, non-profit, brand, or something in between — if you’re here to move people, we’re ready to help.